Introducing…
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The High Rollers Program
The High Rollers Program is a plan that can be broken down into 4 stages so you can choose the one that works best for you. ​
“What are we celebrating today?”
The High Rollers program is built around that question. It will help Rolling Ice own the emotion of victory and turn ordinary visits into meaningful rituals, creating life-long customers who return again and again because people never forget the places where they felt celebrated.
Turn human nature into profit
For many people, whenever something good happens in life, the first instinct is to share it and to celebrate it. Imagine if there were one destination everyone naturally thought of when those moments arrived—a place tied to birthdays, breakthroughs, goals achieved and big dreams. Imagine if Rolling Ice became that place for Arlington, the automatic answer when someone says, “Let’s go celebrate!”
Imagine 10,000 "Tylers" in DFW?
Picture Tyler at five years old, sounding out the last page of his first book while his grandmother smiles with tears in her eyes. They come to Rolling Ice to celebrate. At ten, he runs for student council and wins, and his parents bring him to Rolling Ice to celebrate. At fifteen he makes the basketball team, and the family gathers again around the same tables. Years later he graduates with a scholarship, proposes to the girl he loves, and eventually Tyler and his wife bring their child through the doors for his first victory. The location stays the same, the generations change, and Rolling Ice becomes woven into the story of their family—and thousands more just like them.
No other ice cream shop has this!
This program is designed to build that kind of relationship with the community. This is not simply about selling ice cream; it is about meeting a deeply-felt human need for recognition and belonging.
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When Rolling Ice becomes the "HOME OF CELEBRATIONS," dropping in for dessert is no longer an impulse decision. It becomes a ritual, a reliable, recurring relationship that produces reliable, recurring revenue for decades.
Choose any one you want
Start just one part of the program or go ALL IN!
Stage 1 Roll out:
WHAT YOU GET
1 Brand Visibility
- Your logo on Ashton’s game jersey
- On Skill Mission marketing (posted on website and social media)
Video / reels
- Social media posts
- During mission briefs (short news update segments posted on social media)
- Inside the 4-pt shot box at half court. We’ll rename this the Rolling Ice box.
2 Promo! Rolling Ice Shot Box! (May 1 - 30)
“Let the good times roll” 4pt shot box promo.
1 We will create a post for Rolling Ice’s social media.
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2 During the Invade London skill mission whenever Ashton hits a 4pt shot, the first fan to 1. comment on that post “Let the good times roll” and 2. tell us what round Ashton scored that 4pt shot in will get a free Rolling Ice dessert courtesy of Rimpage.
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3 Promo! Rolling Ice Dessert Book: Minting Memories
1 Rolling Ice can give (or sell) these booklets to customers.
2 Each time a customer comes in and makes a purchase, they get a Rolling Ice fun collectible stamp or sticker in their booklet (like passports get stamps when used).
3 When a customer reaches 15 stamps, they get a free item.
4 Rolling Ice can announce the release of a new stamp each month.
5 Whenever a customer comes in, Rolling Ice will ask, "What are we celebrating today? If the customer is celebrating something significant, they get a special sticker in their book with their purchase and they can write a little note to remember the moment. Eventually the book will become a keepsake, an archive of their happiest memories.
4 Custom Designed Rolling Ice table tents
5 Custom Designed Rolling Ice placemats
Stage 2 Roll out:
WHAT YOU GET
1 EVERYTHING IN STAGE 1
2 Roll & Rhyme Rolling Ice studio
Roll & Rhyme! Rimpage will purchase a PA system that can connect to a mobile phone via bluetooth. Rolling Ice can host freestyle rap / singing contests and allow students / customers to create and sing songs about their favorite toppings. The winner gets a free dessert. This can be once a week for a couple of hours (e.g. Fridays from 3pm to 5pm).
3 Promo! SECRET ADMIRER ROLL CALL!
A student, parent, grandparent, etc can secretly purchase a sweet treat for someone special and provide a way to contact them. Every day at a certain time Rolling Ice will post roll-call on its social media (or on a bulletin board in the store) announcing the names of people who had a secret admirer so they can come in the store and pick up their sweet treat. Recipients can post a thank you to their secret admirer in the comments of the roll-call post.
4 Rolling Ice neon sign. “Celebrating My With Rolling Ice”
Custom neon sign displaying the words, “Celebrating my win with Rolling Ice.” This sign will become the official photo ritual of the store—a place where customers mark their victories before sharing them with family and friends online. Whenever someone gets a new job, passes a test, finishes a season, or reaches any personal milestone, they will have a natural destination to announce that moment to the world.
Dreams: Stage 3 Roll out:
WHAT YOU GET
1 EVERYTHING IN STAGE 1
2 EVERYTHING IN STAGE 2
3 Promotion: My Dream Vision Board
Install 2 large bulletin boards on the wall. One is called Promises. The other is called the Winner’s Circle. Allow customers to write down a goal on a card and place it in an envelope and tack it to the Promises bulletin board as a promise to themselves that they will accomplish what they’ve written. When they achieve that goal, they can come back to Rolling Ice and move their envelope from the Vision board to the Winners’ Circle. Then they can step over to the neon sign and have their picture taken.
4 Large mural on the wall
This will be a destination for the community for photo ops. The mural could commemorate Rolling Ice's sponsorship of Ashton's Rimpage skill mission.
Legacy All-In: Stage 4 Roll out
WHAT YOU GET
1 EVERYTHING IN STAGE 1
2 EVERYTHING IN STAGE 2
3 EVERYTHING IN STAGE 3
4 EVENT! Golden Roller Awards: annual awards night!
Every year Rolling Ice hosts an awards night event where they honor the year’s biggest achievers and share their stories from the My Dream vision boards and winner’s circles. These inspiring stories can turn into something huge in Arlington and beyond and cement Rolling Ice’s place in the hearts and histories of the people in that community. This is great for culture, for content, for branding, for community!
